THE POWER OF MOMENTUM
“nothing stays the same. forward or backward. choose daily.”
The Lesson
Think of everything as either moving forward or backward. Nothing stays the same. Momentum attracts resources: when people see something happening, they want to join. It also affects your personal happiness. A practical system: pick one long-term problem every day and solve it. A repair you've been putting off. Paperwork that needs research. Each solved problem creates a sense of accomplishment that lasts all day. Never let important things sit still. They're degrading. Get momentum going and it compounds.
Real-World Example
A founder's startup feels stuck. Nothing is explicitly wrong, but nothing is moving either. Apply the momentum frame: that's not neutral. It's degrading. Pick one thing daily: fix that broken onboarding flow, send that partnership email, close that old bug. Each completion creates visible progress. The team feels it. Investors notice. Momentum becomes self-reinforcing.
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