THE POWER OF SHAMELESSNESS
“shamelessness is a superpower. embarrassment has no physical harm.”
The Lesson
When Geraldo posted a shirtless selfie and got mocked, Geraldo won. By any objective standard he's fit for his age. He's fearless (engaging quality), in on the joke, and got massive attention in a business where attention is money. He knew the reaction he'd get. Because embarrassment isn't an obstacle for him, he takes the energy and increases his reach. Shamelessness is a superpower. It gives you options your competition can't match. Embarrassment has no physical harm. If you can learn to ignore shaming, you can do things others won't, which means you can win in ways others can't.
Real-World Example
A founder needs attention for their launch but has no budget. The shameless play: a self-deprecating video showing all their failures before this product. Competitors would never expose weakness. But the founder knows: critics will mock and share, extending reach. Supporters will root for the underdog. Attention is attention. They ignore the shaming, get 100x the views of a polished video, and convert attention to customers.
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